Marla Sofer Marla Sofer

I Read a Futurist’s Book. It Changed How I Think About Money.

Advisors have long used visioning exercises and worksheets to help clients imagine their future selves. And they work, albeit temporarily. But these static tools get filed away and forgotten as life moves on. Priorities shift. Values evolve. Circumstances change.

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Marla Sofer Marla Sofer

The $30 Trillion Headline Misses the Point

By 2030, women will control more than $30 trillion in the U.S.

That number gets thrown around a lot. But the question isn’t how much wealth women will control. It’s whether they’ll feel confident managing it and whether financial professionals will offer meaningful value to these women during the transition

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Marla Sofer Marla Sofer

Reimagining Client Discovery for Financial Planning

If you’ve done a financial plan in the past several years, you probably gathered information about cash and investment assets, expenses, loans, insurance policies, property, and business ownership. What didn’t you evaluate?

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Marla Sofer Marla Sofer

Trust & Control: The Delicate Dance

Trust and control. These are opposite concepts that lie at the heart of money decisions. Women who have worked hard to build wealth know this tension all too well. 

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Marla Sofer Marla Sofer

Guiding Your Attention (and your Money) with Purpose

Attention is a powerful force. It’s the mental energy that allows you to focus on a task, a goal, or an object. Without it, your thoughts would scatter like leaves in the wind, making it nearly impossible to accomplish anything meaningful.

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Marla Sofer Marla Sofer

Beyond Flags and Fireworks - Freedom and Independence Shape Identity

As you gather to celebrate Independence Day, reflect on the values that form the cornerstone of American identity: freedom and independence.
But freedom and independence are not just political ideals; they are also essential in our personal lives, particularly in the realm of financial empowerment.

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Marla Sofer Marla Sofer

Swinging at Life’s Piñata: Founding Knomee and Finding Purpose

Growing up in El Paso, Texas, birthdays were always a grand celebration filled with vibrant traditions, delicious food, and family gatherings. It’s my birthday today, June 13th. I never celebrated in school with my friends…missing in-class cupcakes always made me a bit sad. 100% of my birthday parties involved a pool and barbeque.

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Marla Sofer Marla Sofer

Unlock Your Potential by Owning Your Personal Data

In a world that's more connected than ever, you’re generating data at an astonishing rate. Every click, every purchase, every search, every movement, and even every glance and facial expression into your device adds to the digital footprint that tells the story of your life. But here’s the big question: who owns this data?

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Marla Sofer Marla Sofer

Empower Women. Adapt Financial Services to Their Needs

As March reaches its halfway point, I find myself thinking about the struggles, victories, and resilience of female leaders. I find inspiration in the trailblazers who paved the way, demonstrating that leadership knows no gender bounds.

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Marla Sofer Marla Sofer

Break Free from the “If Only” Trap with Knomee Principles

All too often, I find myself circling the “If Only” drain. If only I had taken more risk and jumped into buying real estate a few years ago. If only I had waited a bit longer before I moved jobs to vest into more equity. If only I hadn’t allowed others’ perspectives to drive my decisions.

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